Lamentasyon: OFW Pride and Story

LamentasyonLamentasyon (Lamentation), meaning the passionate expression of grief or sorrow; weeping.

The word might have a very deep meaning, but for me, it is more than just a word of sorrow. It is a word of pride as an OFW (Overseas Filipino Worker), in other word, an expat specifically in UAE.

Lamentasyon is a full-length feature film of a full-house Filipino expats in UAE. the film is inspired by the psychological impact of working away from family, Lamentasyon looks into the common problems faced by most OFWs in the UAE. However, it casts a spotlight on these challenges from a different angle, as it explores the conflicts and struggles experienced by OFWs by looking at their psychological impact. (Made in UAE Filipino film set to make waves , Gulf News)

Take time to remind yourself that being an OFW away from our families is actually more than just our balikbayan boxes or the money we send every now and then. It is also having to be sick with no one  having the take care of us. Having to spend our birthdays away from you, even being jealous of all of you celebrating special occasions together with us being away. You can so-little understand that we go through our own struggles and that we have to keep them all from you to not make you worry about us. Yet, do not forget that despite all the hardships we face away from you, physically, mentally and emotionally, the happiness and fulfillment we feel knowing that we are able to provide for you will always be priceless.  

Social media platforms tend to be a temporary escape of most OFWs showing that they are having the time of their lives or “living the life” away from home. What most people don’t see is the reality, the struggle and the pain each of us are really feeling and going through. Let this film be the key for you to open your eyes and see the reality.

Lamentasyon releases in the UAE on December 6, 20:00 at Vox Cinemas, City Centre Deira.


I salute all my fellow OFWs for being strong enough to be where you are right now, of course, to my fellow OFWs who are involved in this film. Congratulations!

What you should know about being ONLINE!

0bdcfecIt’s not enough that you put your company profile on linkedin or create a page on facebook. Setting-up your twitter, instagram or youtube account is just a tiny slice of your beginning. Yes, everybody can do social media as it is. Probably most of us understand how it works. Most often than not, would only be according to ones own experience.

Common misconception about working on social media is that it is purely fun and easy. That you can sit and relax at the office and just make your brain work on what to post next. Let me speak on behalf of other social media practitioner. Yes, social media (i.e facebook, twitter, pinterest, instagram, youtube, google_ linkedin etc) may sound so easy to handle, but it’s not, at least on business perspective. It isn’t taught in universities, where you can get a degree on. Yet, there’s way more things you have to learn in doing it, and when I say “doing it”, I mean doing it effectively. Dealing with your company’s social media is way harder than you think, because there’s more to it than just having online presence to support your website.

These are the things I think you have to keep in mind. Social media for your company;

  • Means, you being present on the online universe, but not in all social media channels. It’s not a requirement for you to have a profile in all social media channel you may know of. Decide, study and analyze which one of these could help you reach your market.
  • Is time consuming at least during the time that you’re venturing to this kind of universe. Simple as it may look like, to tell you the truth, it’s not. You have to constantly be active on it. In all necessary platforms. Your target market has to have that constant reminder to be much more aware as to who you are, what you do, what you have and where you are.
  • Requires constant creativity. Yup, 5 o’clock, time to drive home. Nope, it does not end there.

While it is clear that you have to be selling yourself (as a company) to the market, keep in mind that it’s not just through marketing yourself that matters to public. It’s how you cater to their interest, that would mean you, having humor or simply a “good morning” messages and so. Not only bo be remembered by what you offer but be remembered by your humor, inspiration and just by being human.

  • Not just about selling, creativity and humour. You have to have that kind of presence online that can also provide customer service.

These days, it’s not just the call center hotline that they try to raise their issues. Most of the time, they consider reaching out a company through facebook page or twitter. Of course, they would also expect a response from you addressing their concern. You wouldn’t want to upset them by having to post promotional stuff while they haven’t got any response from you regarding their complain. That would only give you a negative image.

  • Requires endless learning. Just like any other professions out there, dealing with social media would mean, you as a practitioner, to learn new things. Things that would allow you to execute your ideas efficiently and effectively. Trust me, the list is endless considering the culture of your target market and “the do’s and don’ts” and as I have said, the list goes on.

These are the things I have for now based on first hand experience. 🙂

Ryan & Say at Ville Sommet Tagaytay

Jennica’s Pre-debut Pictorial